Influencer Marketing for Companies of All Sizes with Vishal Khanna and Amisha Gandhi

Influencer Marketing for Companies of All Sizes with Vishal Khanna and Amisha Gandhi

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Influencer marketing is not just for B2C marketers. From an influencer marketer for a global software company to a one-man marketing team and influencer for a company that’s changing the way patients take their medicine, this episode features two marketers working for very different companies and using similar tactics.

Amisha Gandhi, Head of Global Influencer Marketing at SAP, generates leads through influencers: “Certainly we have PR, we have AR, we have some of this awareness building, ... Más informaciones

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